Compare Email Tools

Head-to-head · 232 (A–B–tie)

Mailchimp vs MailerLite

Mailchimp and MailerLite overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has MailerLite at $30/mo. Mailchimp scores higher on automation depth (6/10). On the scored dimensions below, Mailchimp leads 2, MailerLite leads 3, with 2 ties. This is a dataset tally, not an award.

Dimension winners

  • Price at 5k contactsMailchimp: $80/moMailerLite: $30/moMailerLite
  • Price at 10k contactsMailchimp: $150/moMailerLite: $50/moMailerLite
  • Automation depth (1–10)Mailchimp: 6MailerLite: 5Mailchimp
  • SMSMailchimp: YesMailerLite: NoMailchimp
  • CRMMailchimp: NoMailerLite: NoTie
  • Ecommerce-nativeMailchimp: NoMailerLite: NoTie
  • G2 scoreMailchimp: 4.3MailerLite: 4.6MailerLite

MailerLite wins more of the scored dimensions (3–2). Mailchimp can still be the right buy when beginners outweighs those rows.

Full field dump for Mailchimp and MailerLite from the JSON dataset.
ToolFree planPrice @ 1kPrice @ 5kPrice @ 10kAutomationSMSCRMEcommerceLanding pagesG2Trial
MailchimpFree up to 500 contacts$20/mo$80/mo$150/mo6/10YesNoNoYes4.3 (11,000)No listed trial
MailerLiteFree up to 1,000 contacts$10/mo$30/mo$50/mo5/10NoNoNoYes4.6 (2,100)30-day trial
Choose Mailchimp if
  • Choose Mailchimp over MailerLite when beginners is the job to be done.
  • Choose Mailchimp over MailerLite when small business is the job to be done.
  • Choose Mailchimp over MailerLite when newsletters is the job to be done.
  • Choose Mailchimp over MailerLite when landing pages is the job to be done.
  • Free up to 500 contacts. No listed trial.
Skip Mailchimp if
  • Do not pick Mailchimp vs MailerLite if you specifically need deep automation.
  • Do not pick Mailchimp vs MailerLite if you specifically need native Shopify data.
  • Do not pick Mailchimp vs MailerLite if you specifically need CRM heavy teams.
Choose MailerLite if
  • Choose MailerLite over Mailchimp when budget is the job to be done.
  • Choose MailerLite over Mailchimp when beginners is the job to be done.
  • Choose MailerLite over Mailchimp when creators is the job to be done.
  • Choose MailerLite over Mailchimp when landing pages is the job to be done.
  • Choose MailerLite over Mailchimp when newsletters is the job to be done.
  • Choose MailerLite over Mailchimp when small business is the job to be done.
  • Free up to 1,000 contacts. 30-day trial.
Skip MailerLite if
  • Do not pick MailerLite vs Mailchimp if you specifically need SMS programs.
  • Do not pick MailerLite vs Mailchimp if you specifically need native ecommerce catalogs.
  • Do not pick MailerLite vs Mailchimp if you specifically need advanced CRM.
Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified . They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

  • Mailchimp1k $20/mo · 5k $80/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
  • MailerLite1k $10/mo · 5k $30/mo · 10k $50/moModel: contact-tier · row date September 1, 2026

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