Is Mailchimp cheaper than Brevo?

At 5,000 contacts in this example snapshot, Brevo is $18/mo (Mailchimp $80/mo, Brevo $18/mo). At 10,000 contacts: Mailchimp $150/mo vs Brevo $29/mo.

Which is better for ecommerce, Mailchimp or Brevo?

Neither or both are ecommerce-native in this file (Mailchimp: no; Brevo: no). Use store-sync needs, not this flag alone.

Does Mailchimp have SMS compared with Brevo?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Mailchimp is 6/10; Brevo is 6/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 0–4–3 (A–B–tie)

Mailchimp vs Brevo

Mailchimp and Brevo overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Brevo at $18/mo. On the scored dimensions below, Mailchimp leads 0, Brevo leads 4, with 3 ties. This is a dataset tally, not an award.

Visit Mailchimp Visit Brevo

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsMailchimp: $80/moBrevo: $18/moBrevo
Price at 10k contactsMailchimp: $150/moBrevo: $29/moBrevo
Automation depth (1–10)Mailchimp: 6Brevo: 6Tie
SMSMailchimp: YesBrevo: YesTie
CRMMailchimp: NoBrevo: YesBrevo
Ecommerce-nativeMailchimp: NoBrevo: NoTie
G2 scoreMailchimp: 4.3Brevo: 4.4Brevo

Brevo wins more of the scored dimensions (4–0). Mailchimp can still be the right buy when beginners outweighs those rows.

Full field dump for Mailchimp and Brevo from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Mailchimp	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial

Choose Mailchimp if

Choose Mailchimp over Brevo when beginners is the job to be done.
Choose Mailchimp over Brevo when small business is the job to be done.
Choose Mailchimp over Brevo when newsletters is the job to be done.
Choose Mailchimp over Brevo when landing pages is the job to be done.
Free up to 500 contacts. No listed trial.

Skip Mailchimp if

Do not pick Mailchimp vs Brevo if you specifically need deep automation.
Do not pick Mailchimp vs Brevo if you specifically need native Shopify data.
Do not pick Mailchimp vs Brevo if you specifically need CRM heavy teams.

Choose Brevo if

Choose Brevo over Mailchimp when budget is the job to be done.
Choose Brevo over Mailchimp when sms is the job to be done.
Choose Brevo over Mailchimp when crm is the job to be done.
Choose Brevo over Mailchimp when small business is the job to be done.
Choose Brevo over Mailchimp when beginners is the job to be done.
Free plan (contacts uncapped in dataset). No listed trial.

Skip Brevo if

Do not pick Brevo vs Mailchimp if you specifically need advanced ecommerce segmentation.
Do not pick Brevo vs Mailchimp if you specifically need enterprise automation graphs.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Mailchimp1k $20/mo · 5k $80/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026

FAQ

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