Is Brevo cheaper than Omnisend?

At 5,000 contacts in this example snapshot, Brevo is $18/mo (Brevo $18/mo, Omnisend $96/mo). At 10,000 contacts: Brevo $29/mo vs Omnisend $168/mo.

Which is better for ecommerce, Brevo or Omnisend?

Omnisend is marked ecommerce-native in the dataset. Brevo is not.

Does Brevo have SMS compared with Omnisend?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Brevo is 6/10; Omnisend is 7/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 3–3–1 (A–B–tie)

Brevo vs Omnisend

Brevo and Omnisend overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Brevo at $18/mo. Omnisend scores higher on automation depth (7/10). Omnisend is marked ecommerce-native; the other is not. On the scored dimensions below, Brevo leads 3, Omnisend leads 3, with 1 ties. This is a dataset tally, not an award.

Visit Brevo Visit Omnisend

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsBrevo: $18/moOmnisend: $96/moBrevo
Price at 10k contactsBrevo: $29/moOmnisend: $168/moBrevo
Automation depth (1–10)Brevo: 6Omnisend: 7Omnisend
SMSBrevo: YesOmnisend: YesTie
CRMBrevo: YesOmnisend: NoBrevo
Ecommerce-nativeBrevo: NoOmnisend: YesOmnisend
G2 scoreBrevo: 4.4Omnisend: 4.6Omnisend

Split decision on the scored rows. Prefer Brevo if budget is the priority; prefer Omnisend if ecommerce matters more.

Full field dump for Brevo and Omnisend from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial

Choose Brevo if

Choose Brevo over Omnisend when budget is the job to be done.
Choose Brevo over Omnisend when sms is the job to be done.
Choose Brevo over Omnisend when crm is the job to be done.
Choose Brevo over Omnisend when small business is the job to be done.
Choose Brevo over Omnisend when beginners is the job to be done.
Free plan (contacts uncapped in dataset). No listed trial.

Skip Brevo if

Do not pick Brevo vs Omnisend if you specifically need advanced ecommerce segmentation.
Do not pick Brevo vs Omnisend if you specifically need enterprise automation graphs.

Choose Omnisend if

Choose Omnisend over Brevo when ecommerce is the job to be done.
Choose Omnisend over Brevo when shopify is the job to be done.
Choose Omnisend over Brevo when woocommerce is the job to be done.
Choose Omnisend over Brevo when sms is the job to be done.
Choose Omnisend over Brevo when automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Omnisend if

Do not pick Omnisend vs Brevo if you specifically need non store newsletters.
Do not pick Omnisend vs Brevo if you specifically need B2B CRM pipelines.
Do not pick Omnisend vs Brevo if you specifically need landing page sites.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026
Omnisend1k $33/mo · 5k $96/mo · 10k $168/moModel: contact-tier · row date September 1, 2026

FAQ

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