Is Klaviyo cheaper than Omnisend?

At 5,000 contacts in this example snapshot, Omnisend is $96/mo (Klaviyo $100/mo, Omnisend $96/mo). At 10,000 contacts: Klaviyo $150/mo vs Omnisend $168/mo.

Which is better for ecommerce, Klaviyo or Omnisend?

Neither or both are ecommerce-native in this file (Klaviyo: yes; Omnisend: yes). Use store-sync needs, not this flag alone.

Does Klaviyo have SMS compared with Omnisend?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Klaviyo is 8/10; Omnisend is 7/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–2–3 (A–B–tie)

Klaviyo vs Omnisend

Klaviyo and Omnisend overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has Omnisend at $96/mo. Klaviyo scores higher on automation depth (8/10). On the scored dimensions below, Klaviyo leads 2, Omnisend leads 2, with 3 ties. This is a dataset tally, not an award.

Visit Klaviyo Visit Omnisend

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsKlaviyo: $100/moOmnisend: $96/moOmnisend
Price at 10k contactsKlaviyo: $150/moOmnisend: $168/moKlaviyo
Automation depth (1–10)Klaviyo: 8Omnisend: 7Klaviyo
SMSKlaviyo: YesOmnisend: YesTie
CRMKlaviyo: NoOmnisend: NoTie
Ecommerce-nativeKlaviyo: YesOmnisend: YesTie
G2 scoreKlaviyo: 4.5Omnisend: 4.6Omnisend

Split decision on the scored rows. Prefer Klaviyo if ecommerce is the priority; prefer Omnisend if ecommerce matters more.

Full field dump for Klaviyo and Omnisend from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial

Choose Klaviyo if

Choose Klaviyo over Omnisend when ecommerce is the job to be done.
Choose Klaviyo over Omnisend when shopify is the job to be done.
Choose Klaviyo over Omnisend when woocommerce is the job to be done.
Choose Klaviyo over Omnisend when sms is the job to be done.
Choose Klaviyo over Omnisend when automation is the job to be done.
Free up to 250 contacts. No listed trial.

Skip Klaviyo if

Do not pick Klaviyo vs Omnisend if you specifically need creator newsletters.
Do not pick Klaviyo vs Omnisend if you specifically need non commerce B2B.
Do not pick Klaviyo vs Omnisend if you specifically need landing page builders.

Choose Omnisend if

Choose Omnisend over Klaviyo when ecommerce is the job to be done.
Choose Omnisend over Klaviyo when shopify is the job to be done.
Choose Omnisend over Klaviyo when woocommerce is the job to be done.
Choose Omnisend over Klaviyo when sms is the job to be done.
Choose Omnisend over Klaviyo when automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Omnisend if

Do not pick Omnisend vs Klaviyo if you specifically need non store newsletters.
Do not pick Omnisend vs Klaviyo if you specifically need B2B CRM pipelines.
Do not pick Omnisend vs Klaviyo if you specifically need landing page sites.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
Omnisend1k $33/mo · 5k $96/mo · 10k $168/moModel: contact-tier · row date September 1, 2026

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