What is the best Klaviyo alternative in this dataset?

ActiveCampaign ranks first as a Klaviyo alternative here (Overlaps Klaviyo on 1 audience tag). Rankings will change when you replace the example prices and scores.

Does Klaviyo have a free plan?

Free up to 250 contacts. No listed trial. Confirm on the vendor pricing page; these are example fields.

Which Klaviyo alternative is cheapest at 5,000 contacts?

Brevo is the lowest 5,000-contact price among ranked alternatives at $18/mo in this example snapshot.

Can I migrate off Klaviyo?

Most ESPs in this set accept CSV/list imports. Klaviyo stores ecommerce, shopify, woocommerce, sms, and automation use cases; map tags and automations manually. We do not run migrations.

Alternatives · Klaviyo, Inc.

Klaviyo alternatives

Klaviyo (Klaviyo, Inc.) is a common starting ESP. Teams usually shop alternatives when they need creator newsletters, non commerce B2B, and landing page builders. In this dataset the closest ranked option is ActiveCampaign, using feature gaps, 5,000-contact price, and overlapping audience tags — not a paid placement.

Visit Klaviyo

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Klaviyo vs alternatives

Ranked by feature gaps Klaviyo is weak on (creator newsletters, non commerce B2B, landing page builders), cheaper 5k list prices, and shared audience tags.

Example comparison with Klaviyo pinned first, then ranked alternatives.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
KlaviyoSubject	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
ActiveCampaign	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial
GetResponse	No free plan	$19/mo	$59/mo	$99/mo	7/10	No	Yes	No	Yes	4.3 (1,600)	30-day trial
Mailchimp	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
Constant Contact	No free plan	$12/mo	$45/mo	$80/mo	3/10	Yes	No	No	Yes	4.1 (5,200)	60-day trial
MailerLite	Free up to 1,000 contacts	$10/mo	$30/mo	$50/mo	5/10	No	No	No	Yes	4.6 (2,100)	30-day trial
Kit	Free up to 10,000 contacts	$29/mo	$66/mo	$119/mo	5/10	No	No	No	Yes	4.4 (1,400)	No listed trial

1. ActiveCampaign
Overlaps Klaviyo on 1 audience tag Relative to Klaviyo, ActiveCampaign adds a CRM; deeper automation (9/10 vs 8/10); lower 5k-contact price ($79/mo vs $100/mo)
2. HubSpot Marketing Hub
Overlaps Klaviyo on 1 audience tag Relative to Klaviyo, HubSpot Marketing Hub adds a CRM; deeper automation (9/10 vs 8/10); lower 5k-contact price ($45/mo vs $100/mo)
3. Brevo
Overlaps Klaviyo on 1 audience tag Relative to Klaviyo, Brevo adds a CRM; lower 5k-contact price ($18/mo vs $100/mo)
4. Omnisend
Overlaps Klaviyo on 5 audience tags Relative to Klaviyo, Omnisend lower 5k-contact price ($96/mo vs $100/mo)
5. GetResponse
Overlaps Klaviyo on 1 audience tag Relative to Klaviyo, GetResponse adds a CRM; lower 5k-contact price ($59/mo vs $100/mo)

Who it is for

Klaviyo still fits ecommerce teams that already live in its editor and do not need creator newsletters, non commerce B2B, and landing page builders.
Klaviyo still fits shopify teams that already live in its editor and do not need creator newsletters, non commerce B2B, and landing page builders.
Klaviyo still fits woocommerce teams that already live in its editor and do not need creator newsletters, non commerce B2B, and landing page builders.
Klaviyo still fits sms teams that already live in its editor and do not need creator newsletters, non commerce B2B, and landing page builders.
Klaviyo still fits automation teams that already live in its editor and do not need creator newsletters, non commerce B2B, and landing page builders.

Who should avoid it

Skip Klaviyo if creator newsletters is a hard requirement.
Skip Klaviyo if non commerce B2B is a hard requirement.
Skip Klaviyo if landing page builders is a hard requirement.
If list-size price is the constraint, ActiveCampaign is $79/mo at 5,000 contacts vs $100/mo for Klaviyo in this snapshot.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026
HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026
Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026
Omnisend1k $33/mo · 5k $96/mo · 10k $168/moModel: contact-tier · row date September 1, 2026
GetResponse1k $19/mo · 5k $59/mo · 10k $99/moModel: contact-tier · row date September 1, 2026

FAQ

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