Is Omnisend cheaper than ActiveCampaign?

At 5,000 contacts in this example snapshot, ActiveCampaign is $79/mo (Omnisend $96/mo, ActiveCampaign $79/mo). At 10,000 contacts: Omnisend $168/mo vs ActiveCampaign $149/mo.

Which is better for ecommerce, Omnisend or ActiveCampaign?

Omnisend is marked ecommerce-native in the dataset. ActiveCampaign is not.

Does Omnisend have SMS compared with ActiveCampaign?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

Omnisend is 7/10; ActiveCampaign is 9/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–4–1 (A–B–tie)

Omnisend vs ActiveCampaign

Omnisend and ActiveCampaign overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has ActiveCampaign at $79/mo. ActiveCampaign scores higher on automation depth (9/10). Omnisend is marked ecommerce-native; the other is not. On the scored dimensions below, Omnisend leads 2, ActiveCampaign leads 4, with 1 ties. This is a dataset tally, not an award.

Visit Omnisend Visit ActiveCampaign

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsOmnisend: $96/moActiveCampaign: $79/moActiveCampaign
Price at 10k contactsOmnisend: $168/moActiveCampaign: $149/moActiveCampaign
Automation depth (1–10)Omnisend: 7ActiveCampaign: 9ActiveCampaign
SMSOmnisend: YesActiveCampaign: YesTie
CRMOmnisend: NoActiveCampaign: YesActiveCampaign
Ecommerce-nativeOmnisend: YesActiveCampaign: NoOmnisend
G2 scoreOmnisend: 4.6ActiveCampaign: 4.5Omnisend

ActiveCampaign wins more of the scored dimensions (4–2). Omnisend can still be the right buy when ecommerce outweighs those rows.

Full field dump for Omnisend and ActiveCampaign from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial
ActiveCampaign	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial

Choose Omnisend if

Choose Omnisend over ActiveCampaign when ecommerce is the job to be done.
Choose Omnisend over ActiveCampaign when shopify is the job to be done.
Choose Omnisend over ActiveCampaign when woocommerce is the job to be done.
Choose Omnisend over ActiveCampaign when sms is the job to be done.
Choose Omnisend over ActiveCampaign when automation is the job to be done.
Free up to 250 contacts. 14-day trial.

Skip Omnisend if

Do not pick Omnisend vs ActiveCampaign if you specifically need non store newsletters.
Do not pick Omnisend vs ActiveCampaign if you specifically need B2B CRM pipelines.
Do not pick Omnisend vs ActiveCampaign if you specifically need landing page sites.

Choose ActiveCampaign if

Choose ActiveCampaign over Omnisend when automation is the job to be done.
Choose ActiveCampaign over Omnisend when crm is the job to be done.
Choose ActiveCampaign over Omnisend when agencies is the job to be done.
Choose ActiveCampaign over Omnisend when b2b is the job to be done.
Choose ActiveCampaign over Omnisend when small business is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs Omnisend if you specifically need simplest DIY newsletters.
Do not pick ActiveCampaign vs Omnisend if you specifically need Shopify only catalogs.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

Omnisend1k $33/mo · 5k $96/mo · 10k $168/moModel: contact-tier · row date September 1, 2026
ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026

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