What is the best ActiveCampaign alternative in this dataset?

HubSpot Marketing Hub ranks first as a ActiveCampaign alternative here (Overlaps ActiveCampaign on 4 audience tags). Rankings will change when you replace the example prices and scores.

Does ActiveCampaign have a free plan?

No free plan. 14-day trial. Confirm on the vendor pricing page; these are example fields.

Which ActiveCampaign alternative is cheapest at 5,000 contacts?

Brevo is the lowest 5,000-contact price among ranked alternatives at $18/mo in this example snapshot.

Can I migrate off ActiveCampaign?

Most ESPs in this set accept CSV/list imports. ActiveCampaign stores automation, crm, agencies, b2b, and small business use cases; map tags and automations manually. We do not run migrations.

Alternatives · ActiveCampaign, LLC

ActiveCampaign alternatives

ActiveCampaign (ActiveCampaign, LLC) is a common starting ESP. Teams usually shop alternatives when they need simplest DIY newsletters and Shopify only catalogs. In this dataset the closest ranked option is HubSpot Marketing Hub, using feature gaps, 5,000-contact price, and overlapping audience tags — not a paid placement.

Visit ActiveCampaign

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

ActiveCampaign vs alternatives

Ranked by feature gaps ActiveCampaign is weak on (simplest DIY newsletters, Shopify only catalogs), cheaper 5k list prices, and shared audience tags.

Example comparison with ActiveCampaign pinned first, then ranked alternatives.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
ActiveCampaignSubject	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial
GetResponse	No free plan	$19/mo	$59/mo	$99/mo	7/10	No	Yes	No	Yes	4.3 (1,600)	30-day trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial
Constant Contact	No free plan	$12/mo	$45/mo	$80/mo	3/10	Yes	No	No	Yes	4.1 (5,200)	60-day trial
MailerLite	Free up to 1,000 contacts	$10/mo	$30/mo	$50/mo	5/10	No	No	No	Yes	4.6 (2,100)	30-day trial
Mailchimp	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
Kit	Free up to 10,000 contacts	$29/mo	$66/mo	$119/mo	5/10	No	No	No	Yes	4.4 (1,400)	No listed trial

1. HubSpot Marketing Hub
Overlaps ActiveCampaign on 4 audience tags Relative to ActiveCampaign, HubSpot Marketing Hub lower 5k-contact price ($45/mo vs $79/mo)
2. GetResponse
Overlaps ActiveCampaign on 3 audience tags Relative to ActiveCampaign, GetResponse lower 5k-contact price ($59/mo vs $79/mo)
3. Klaviyo
Overlaps ActiveCampaign on 1 audience tag Relative to ActiveCampaign, Klaviyo is ecommerce-native
4. Omnisend
Overlaps ActiveCampaign on 1 audience tag Relative to ActiveCampaign, Omnisend is ecommerce-native
5. Brevo
Overlaps ActiveCampaign on 2 audience tags Relative to ActiveCampaign, Brevo lower 5k-contact price ($18/mo vs $79/mo)

Who it is for

ActiveCampaign still fits automation teams that already live in its editor and do not need simplest DIY newsletters and Shopify only catalogs.
ActiveCampaign still fits crm teams that already live in its editor and do not need simplest DIY newsletters and Shopify only catalogs.
ActiveCampaign still fits agencies teams that already live in its editor and do not need simplest DIY newsletters and Shopify only catalogs.
ActiveCampaign still fits b2b teams that already live in its editor and do not need simplest DIY newsletters and Shopify only catalogs.
ActiveCampaign still fits small business teams that already live in its editor and do not need simplest DIY newsletters and Shopify only catalogs.

Who should avoid it

Skip ActiveCampaign if simplest DIY newsletters is a hard requirement.
Skip ActiveCampaign if Shopify only catalogs is a hard requirement.
If list-size price is the constraint, HubSpot Marketing Hub is $45/mo at 5,000 contacts vs $79/mo for ActiveCampaign in this snapshot.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026
HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026
GetResponse1k $19/mo · 5k $59/mo · 10k $99/moModel: contact-tier · row date September 1, 2026
Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
Omnisend1k $33/mo · 5k $96/mo · 10k $168/moModel: contact-tier · row date September 1, 2026
Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026

FAQ

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