Niche ranking · small business
Best email marketing for small business
This page ranks ESPs for owner-operators who need a readable editor, a free or cheap plan, and light automation. Brevo leads this niche score, with MailerLite second. The score mixes dataset tags (small business, beginners, and budget), feature weights, and example list-size prices — not a survey.
Visit BrevoExample dataset
DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: .
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Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from
data/esp-tools.json. Full policy: affiliate disclosure.Ranked for this niche
- 1. BrevoTop score
- Dataset tags match this niche (3 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 2. MailerLite
- Dataset tags match this niche (3 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 3. Constant Contact
- Dataset tags match this niche (2 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 4. Mailchimp
- Dataset tags match this niche (2 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 5. GetResponse
- Dataset tags match this niche (1 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 6. Kit
- Dataset tags match this niche (1 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 7. ActiveCampaign
- Dataset tags match this niche (1 of 3 preferred tags)
- automation is weighted for this niche
- landing pages is weighted for this niche
- 8. HubSpot Marketing Hub
- automation is weighted for this niche
- landing pages is weighted for this niche
- forms/popups is weighted for this niche
- 9. Omnisend
- automation is weighted for this niche
- forms/popups is weighted for this niche
- 10. Klaviyo
- automation is weighted for this niche
- forms/popups is weighted for this niche
| Tool | Free plan | Price @ 1k | Price @ 5k | Price @ 10k | Automation | SMS | CRM | Ecommerce | Landing pages | G2 | Trial |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BrevoSubject | Free plan (contacts uncapped in dataset) | $9/mo | $18/mo | $29/mo | 6/10 | Yes | Yes | No | Yes | 4.4 (4,200) | No listed trial |
| MailerLite | Free up to 1,000 contacts | $10/mo | $30/mo | $50/mo | 5/10 | No | No | No | Yes | 4.6 (2,100) | 30-day trial |
| Constant Contact | No free plan | $12/mo | $45/mo | $80/mo | 3/10 | Yes | No | No | Yes | 4.1 (5,200) | 60-day trial |
| Mailchimp | Free up to 500 contacts | $20/mo | $80/mo | $150/mo | 6/10 | Yes | No | No | Yes | 4.3 (11,000) | No listed trial |
| GetResponse | No free plan | $19/mo | $59/mo | $99/mo | 7/10 | No | Yes | No | Yes | 4.3 (1,600) | 30-day trial |
| Kit | Free up to 10,000 contacts | $29/mo | $66/mo | $119/mo | 5/10 | No | No | No | Yes | 4.4 (1,400) | No listed trial |
| ActiveCampaign | No free plan | $29/mo | $79/mo | $149/mo | 9/10 | Yes | Yes | No | Yes | 4.5 (8,500) | 14-day trial |
| HubSpot Marketing Hub | Free plan (contacts uncapped in dataset) | $20/mo | $45/mo | $800/mo | 9/10 | Yes | Yes | No | Yes | 4.4 (9,800) | 14-day trial |
| Omnisend | Free up to 250 contacts | $33/mo | $96/mo | $168/mo | 7/10 | Yes | No | Yes | No | 4.6 (1,900) | 14-day trial |
| Klaviyo | Free up to 250 contacts | $45/mo | $100/mo | $150/mo | 8/10 | Yes | No | Yes | No | 4.5 (3,200) | No listed trial |
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