Is ActiveCampaign cheaper than HubSpot Marketing Hub?

At 5,000 contacts in this example snapshot, HubSpot Marketing Hub is $45/mo (ActiveCampaign $79/mo, HubSpot Marketing Hub $45/mo). At 10,000 contacts: ActiveCampaign $149/mo vs HubSpot Marketing Hub $800/mo.

Which is better for ecommerce, ActiveCampaign or HubSpot Marketing Hub?

Neither or both are ecommerce-native in this file (ActiveCampaign: no; HubSpot Marketing Hub: no). Use store-sync needs, not this flag alone.

Does ActiveCampaign have SMS compared with HubSpot Marketing Hub?

SMS is present on both in this snapshot. Carrier fees are not modeled.

Which has deeper automation?

ActiveCampaign is 9/10; HubSpot Marketing Hub is 9/10. The score is an editorial 1–10 in the JSON, not a vendor claim.

Head-to-head · 2–1–4 (A–B–tie)

ActiveCampaign vs HubSpot Marketing Hub

ActiveCampaign and HubSpot Marketing Hub overlap as email platforms but diverge on price, automation, and store data. At 5,000 contacts this example snapshot has HubSpot Marketing Hub at $45/mo. On the scored dimensions below, ActiveCampaign leads 2, HubSpot Marketing Hub leads 1, with 4 ties. This is a dataset tally, not an award.

Visit ActiveCampaign Visit HubSpot Marketing Hub

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

Affiliate disclosure

Compare Email Tools may earn a commission when you click a vendor link and purchase. That does not change table values, which come from data/esp-tools.json. Full policy: affiliate disclosure.

Dimension winners

Price at 5k contactsActiveCampaign: $79/moHubSpot Marketing Hub: $45/moHubSpot Marketing Hub
Price at 10k contactsActiveCampaign: $149/moHubSpot Marketing Hub: $800/moActiveCampaign
Automation depth (1–10)ActiveCampaign: 9HubSpot Marketing Hub: 9Tie
SMSActiveCampaign: YesHubSpot Marketing Hub: YesTie
CRMActiveCampaign: YesHubSpot Marketing Hub: YesTie
Ecommerce-nativeActiveCampaign: NoHubSpot Marketing Hub: NoTie
G2 scoreActiveCampaign: 4.5HubSpot Marketing Hub: 4.4ActiveCampaign

ActiveCampaign wins more of the scored dimensions (2–1). HubSpot Marketing Hub can still be the right buy when crm outweighs those rows.

Full field dump for ActiveCampaign and HubSpot Marketing Hub from the JSON dataset.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
ActiveCampaign	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial
HubSpot Marketing Hub	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial

Choose ActiveCampaign if

Choose ActiveCampaign over HubSpot Marketing Hub when automation is the job to be done.
Choose ActiveCampaign over HubSpot Marketing Hub when crm is the job to be done.
Choose ActiveCampaign over HubSpot Marketing Hub when agencies is the job to be done.
Choose ActiveCampaign over HubSpot Marketing Hub when b2b is the job to be done.
Choose ActiveCampaign over HubSpot Marketing Hub when small business is the job to be done.
No free plan. 14-day trial.

Skip ActiveCampaign if

Do not pick ActiveCampaign vs HubSpot Marketing Hub if you specifically need simplest DIY newsletters.
Do not pick ActiveCampaign vs HubSpot Marketing Hub if you specifically need Shopify only catalogs.

Choose HubSpot Marketing Hub if

Choose HubSpot Marketing Hub over ActiveCampaign when crm is the job to be done.
Choose HubSpot Marketing Hub over ActiveCampaign when b2b is the job to be done.
Choose HubSpot Marketing Hub over ActiveCampaign when agencies is the job to be done.
Choose HubSpot Marketing Hub over ActiveCampaign when automation is the job to be done.
Choose HubSpot Marketing Hub over ActiveCampaign when landing pages is the job to be done.
Free plan (contacts uncapped in dataset). 14-day trial.

Skip HubSpot Marketing Hub if

Do not pick HubSpot Marketing Hub vs ActiveCampaign if you specifically need budget newsletters.
Do not pick HubSpot Marketing Hub vs ActiveCampaign if you specifically need Shopify only shops.
Do not pick HubSpot Marketing Hub vs ActiveCampaign if you specifically need creator lists.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026
HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026

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