What is the best HubSpot Marketing Hub alternative in this dataset?

ActiveCampaign ranks first as a HubSpot Marketing Hub alternative here (Overlaps HubSpot Marketing Hub on 4 audience tags). Rankings will change when you replace the example prices and scores.

Does HubSpot Marketing Hub have a free plan?

Free plan (contacts uncapped in dataset). 14-day trial. Confirm on the vendor pricing page; these are example fields.

Which HubSpot Marketing Hub alternative is cheapest at 5,000 contacts?

Brevo is the lowest 5,000-contact price among ranked alternatives at $18/mo in this example snapshot.

Can I migrate off HubSpot Marketing Hub?

Most ESPs in this set accept CSV/list imports. HubSpot Marketing Hub stores crm, b2b, agencies, automation, and landing pages use cases; map tags and automations manually. We do not run migrations.

Alternatives · HubSpot, Inc.

HubSpot Marketing Hub alternatives

HubSpot Marketing Hub (HubSpot, Inc.) is a common starting ESP. Teams usually shop alternatives when they need budget newsletters, Shopify only shops, and creator lists. In this dataset the closest ranked option is ActiveCampaign, using feature gaps, 5,000-contact price, and overlapping audience tags — not a paid placement.

Visit HubSpot Marketing Hub

Example dataset

DROP-IN FILE. Replace this whole document with a live dataset that uses the same keys (see data/esp-tools.schema.json). Do not rename fields. Keep slug values stable. Leave affiliate_program_url as the example.com/aff/{slug} placeholder until you have a real tracking URL — do not invent affiliate IDs. Prices, G2 scores, review counts, and commission notes here are EXAMPLE only. Snapshot date in this file: September 1, 2026.

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HubSpot Marketing Hub vs alternatives

Ranked by feature gaps HubSpot Marketing Hub is weak on (budget newsletters, Shopify only shops, creator lists), cheaper 5k list prices, and shared audience tags.

Example comparison with HubSpot Marketing Hub pinned first, then ranked alternatives.
Tool	Free plan	Price @ 1k	Price @ 5k	Price @ 10k	Automation	SMS	CRM	Ecommerce	Landing pages	G2	Trial
HubSpot Marketing HubSubject	Free plan (contacts uncapped in dataset)	$20/mo	$45/mo	$800/mo	9/10	Yes	Yes	No	Yes	4.4 (9,800)	14-day trial
ActiveCampaign	No free plan	$29/mo	$79/mo	$149/mo	9/10	Yes	Yes	No	Yes	4.5 (8,500)	14-day trial
Klaviyo	Free up to 250 contacts	$45/mo	$100/mo	$150/mo	8/10	Yes	No	Yes	No	4.5 (3,200)	No listed trial
Omnisend	Free up to 250 contacts	$33/mo	$96/mo	$168/mo	7/10	Yes	No	Yes	No	4.6 (1,900)	14-day trial
Brevo	Free plan (contacts uncapped in dataset)	$9/mo	$18/mo	$29/mo	6/10	Yes	Yes	No	Yes	4.4 (4,200)	No listed trial
MailerLite	Free up to 1,000 contacts	$10/mo	$30/mo	$50/mo	5/10	No	No	No	Yes	4.6 (2,100)	30-day trial
GetResponse	No free plan	$19/mo	$59/mo	$99/mo	7/10	No	Yes	No	Yes	4.3 (1,600)	30-day trial
Mailchimp	Free up to 500 contacts	$20/mo	$80/mo	$150/mo	6/10	Yes	No	No	Yes	4.3 (11,000)	No listed trial
Kit	Free up to 10,000 contacts	$29/mo	$66/mo	$119/mo	5/10	No	No	No	Yes	4.4 (1,400)	No listed trial
Constant Contact	No free plan	$12/mo	$45/mo	$80/mo	3/10	Yes	No	No	Yes	4.1 (5,200)	60-day trial

1. ActiveCampaign
Overlaps HubSpot Marketing Hub on 4 audience tags ActiveCampaign is a same-category option with a 4.5 G2 score in this dataset
2. Klaviyo
Overlaps HubSpot Marketing Hub on 1 audience tag Relative to HubSpot Marketing Hub, Klaviyo is ecommerce-native
3. Omnisend
Overlaps HubSpot Marketing Hub on 1 audience tag Relative to HubSpot Marketing Hub, Omnisend is ecommerce-native
4. Brevo
Overlaps HubSpot Marketing Hub on 1 audience tag Relative to HubSpot Marketing Hub, Brevo lower 5k-contact price ($18/mo vs $45/mo)
5. MailerLite
Overlaps HubSpot Marketing Hub on 1 audience tag Relative to HubSpot Marketing Hub, MailerLite lower 5k-contact price ($30/mo vs $45/mo)

Who it is for

HubSpot Marketing Hub still fits crm teams that already live in its editor and do not need budget newsletters, Shopify only shops, and creator lists.
HubSpot Marketing Hub still fits b2b teams that already live in its editor and do not need budget newsletters, Shopify only shops, and creator lists.
HubSpot Marketing Hub still fits agencies teams that already live in its editor and do not need budget newsletters, Shopify only shops, and creator lists.
HubSpot Marketing Hub still fits automation teams that already live in its editor and do not need budget newsletters, Shopify only shops, and creator lists.
HubSpot Marketing Hub still fits landing pages teams that already live in its editor and do not need budget newsletters, Shopify only shops, and creator lists.

Who should avoid it

Skip HubSpot Marketing Hub if budget newsletters is a hard requirement.
Skip HubSpot Marketing Hub if Shopify only shops is a hard requirement.
Skip HubSpot Marketing Hub if creator lists is a hard requirement.
If list-size price is the constraint, Brevo is $18/mo at 5,000 contacts vs $45/mo for HubSpot Marketing Hub in this snapshot.

Dated pricing snapshot

Figures below are monthly USD list-size prices from data/esp-tools.json, last marked verified September 1, 2026. They are example placeholders until you swap in live quotes. Always confirm on the vendor pricing page.

HubSpot Marketing Hub1k $20/mo · 5k $45/mo · 10k $800/moModel: hub-tier · row date September 1, 2026
ActiveCampaign1k $29/mo · 5k $79/mo · 10k $149/moModel: contact-tier · row date September 1, 2026
Klaviyo1k $45/mo · 5k $100/mo · 10k $150/moModel: contact-tier · row date September 1, 2026
Omnisend1k $33/mo · 5k $96/mo · 10k $168/moModel: contact-tier · row date September 1, 2026
Brevo1k $9/mo · 5k $18/mo · 10k $29/moModel: email-tier · row date September 1, 2026
MailerLite1k $10/mo · 5k $30/mo · 10k $50/moModel: contact-tier · row date September 1, 2026

FAQ

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